A library of key terminology and descriptions to help you familiarize yourself with industry terms


An Application Programming Interface (API) serves as a vital connection between software programs, providing a standardized way for them to interact and exchange information or functionality. Unlike a user interface that facilitates communication between a computer and a person, an API establishes communication channels between software applications.

API Management

API Management is like the brains behind smooth communication between different software applications. It strategically handles the creation, deployment, security, and scalability of APIs, acting as a well-organized overseer.

Application Integration

Application Integration refers to the process of connecting and coordinating different software applications to work together seamlessly. It involves the exchange of data between these applications, ensuring that they remain synchronized and share information effectively.


Business intelligence (BI) refers to the process of gathering, analyzing, and transforming raw data into actionable insights for informed decision-making within an organization. It encompasses a wide range of technologies, tools, and methodologies that aid in extracting meaningful information from various data sources, ultimately enabling companies to improve their operations, enhance performance, and gain a competitive edge in the market.

Big Data Architecture

Big data architecture is a fundamental framework that serves as the foundation for the design and implementation of robust big data systems. It encompasses both the theoretical principles and the physical components that enable the efficient handling and utilization of massive volumes of data. The primary objective of big data architecture is to facilitate the seamless flow of data through various stages, from ingestion to processing and analysis.


A customer relationship management (CRM) tool is an indispensable resource utilized by businesses to effectively cultivate, maintain, and expand their customer base. This invaluable software solution serves as a comprehensive platform that streamlines and documents every stage of a customer's interaction with a company. By storing and organizing vital customer information, a CRM system enables businesses to gain deeper insights into their customers' needs, preferences, and behaviors, ultimately facilitating the development of personalized and targeted strategies to enhance customer relationships.

Customer 360

Customer 360 is an essential concept in modern business strategies, aiming to provide a comprehensive and unified view of customers across all touchpoints. It serves as a valuable tool for organizations to gain deep insights into their customers' preferences, behavior, and interactions. By consolidating data from various sources, such as purchase history, billing information, service issues, social media presence, and channel preferences, Customer 360 offers a holistic understanding of each individual customer.

Data Integration

In today's data-driven world, the abundance of information can often become overwhelming, making it challenging to extract meaningful insights. With data scattered across numerous sources, businesses and individuals alike struggle to sift through the vast amounts of data to uncover valuable patterns and trends. This is where data integration comes into play—a vital process that streamlines the collection and organization of data from diverse sources into a single centralized location.

Data Silos

Data silos refer to isolated pockets of data within an organization that are stored, managed, and utilized independently, without effective integration or sharing with other systems or departments. These silos can exist due to various factors such as organizational structure, disparate software systems, departmental autonomy, or legacy technologies.

Data Warehouse

A data warehouse is a powerful and comprehensive repository of business data designed to support decision-making processes within an organization. It serves as a central hub where data from various sources, such as transactional systems, operational databases, external data providers, and other data streams, are collected, integrated, and stored in a structured and easily accessible format.

Dedicated Software Team

A dedicated software team refers to a group of individuals who work together on a full-time basis to develop, maintain, and support software applications or systems for a specific organization or client. This team typically consists of software engineers, designers, project managers, quality assurance specialists, and other professionals who collaborate to create high-quality software products that meet the client's or organization's requirements.

Digital Transformation

Launchpad's Digital Transformation is a smart upgrade leveraging advanced tech for increased efficiency. This includes optimizing operations through data integration and nearshore staff augmentation. The goal is not just internal improvement but an elevated experience for all involved—customers, employees, and partners. We actively engage and gather feedback, ensuring changes align with practical needs. It's like a trial period, testing features before full implementation.

Electronic Data Interchange (EDI)

Electronic Data Interchange (EDI) is a cutting-edge communication system that standardizes data exchange between different computer systems. It functions as a high-tech language, ensuring seamless communication through formats like EDIFACT and ANSI X12. EDI not only prioritizes speed but also places a strong emphasis on data security, adhering to regulatory standards such as HIPAA and GDPR.

Enterprise Automation

Enterprise Automation strategically deploys technology and software to optimize business processes, employing tools like robotic process automation (RPA) and artificial intelligence (AI). This approach minimizes manual intervention, enhancing productivity and fostering innovation. By leveraging technologies for tasks such as data entry and workflow management, organizations can allocate human resources more strategically.


Enterprise Resource Planning (ERP) is a sophisticated business management solution designed to optimize operational efficiency. Acting as a central hub, ERP seamlessly integrates finance, human resources, supply chain, and customer relations functions, streamlining processes and ensuring uniform data communication. This comprehensive approach empowers decision-makers with real-time insights, enhancing strategic planning and forecasting capabilities.


Extract Transform Load (ETL) is a crucial process in the realm of data management and analytics. It encompasses a series of steps involved in extracting, transforming, and loading data from various sources into a database or data warehouse. ETL enables organizations to integrate, consolidate, and analyze data from disparate sources, thereby facilitating informed decision-making and generating valuable insights.


Imports play a crucial role in regulating the flow of data into destination applications. They are responsible for managing the process of adding, updating, uploading, or deleting files or records based on the system's configuration. By leveraging imports, organizations can seamlessly integrate external data sources with their existing applications and systems, ensuring a smooth and efficient data management process.

Industry 4.0

Industry 4.0 represents a transformative shift in the manufacturing sector, revolutionizing the way companies produce, enhance, and distribute their products. With the advent of this fourth industrial revolution, manufacturers are swiftly embracing advanced technologies such as the Internet of Things (IoT), cloud computing and analytics, as well as artificial intelligence (AI) and machine learning to optimize their production processes and overall operations.


iPaaS, short for Integration Platform as a Service, is a cutting-edge platform that revolutionizes the way applications are integrated within an organization. Its primary objective is to streamline and standardize the integration process, ultimately making it simpler to automate business processes and facilitate the seamless sharing of data across various applications. By incorporating iPaaS solutions like Paasport at Launchpad, businesses that are experiencing growth can effectively eliminate manual processes, decrease reliance on cumbersome spreadsheets and email, and significantly enhance visibility, speed, and accuracy throughout their entire organizational structure.

Nearshore Development Team

A nearshore development team refers to a group of software development professionals who are located in a country that is geographically close to the client's country. Nearshore development typically involves outsourcing software development tasks to a neighboring country with similar time zones and cultural similarities, as opposed to offshoring to a country that is geographically distant.

Nearshore Staff Augmentation

Nearshore staff augmentation refers to the practice of augmenting or extending a company's in-house team with external software development professionals who are located in a neighboring country or region that shares similar time zones and cultural similarities. It involves hiring remote software development resources on a temporary or project-based basis to work as an integrated part of the in-house team, with the goal of leveraging their expertise, skills, and resources to support the client's software development initiatives.

Order Fulfillment

Order fulfillment is a comprehensive process that encapsulates the entire journey, starting from the moment a sale is made and extending until the product or service is successfully delivered to the customer. It encompasses a range of activities and tasks that are crucial for ensuring a seamless and satisfactory experience for both the buyer and the seller.

Quote to Cash

The Quote-to-Cash (Q2C) process is an integral component of the sales cycle that plays a crucial role in generating revenue for an organization. It encompasses a series of interconnected steps aimed at streamlining quoting, contracting, and ordering activities to enhance operational efficiency and provide better visibility, ultimately leading to improved business outcomes.


Software as a Service (SaaS) is a cloud computing model that has revolutionized the way businesses access and utilize software applications. It is an innovative software delivery method where instead of purchasing and installing software on individual computers or servers, businesses can subscribe to an online service that provides access to the software over the internet.

Software Development Outsourcing

Software development outsourcing refers to the practice of contracting and delegating software development tasks or projects to external service providers or vendors, typically located in a different country or region, with the goal of leveraging their expertise, resources, and cost advantages.

Software Development Services

Software development services refer to a set of activities provided by a company or an individual to design, develop, and maintain software applications or systems for clients or organizations. These services can range from creating custom software solutions to modifying and upgrading existing software applications.

Supply Chain 4.0

Supply Chain 4.0 is a cutting-edge digital transformation strategy that builds upon the foundations of Industry 4.0. With its integration of advanced data gathering technologies and supply chain digitization, Supply Chain 4.0 represents a paradigm shift in how businesses manage their supply chain operations. It not only embraces technological advancements but also leverages a non-linear supply chain approach, providing numerous advantages through an end-to-end, insight-driven model.

User Acceptance Testing

User Acceptance Testing (UAT) is a crucial step in developing software. It's the phase where we make sure that the software we've built matches what the business needs. This happens after the development but before the software goes live, and it's the last check to confirm that everything meets the goals of the organization.