A library of key terminology and descriptions to help you familiarize yourself with industry terms


An Application Programming Interface (API) serves as a vital connection between software programs, providing a standardized way for them to interact and exchange information or functionality. Unlike a user interface that facilitates communication between a computer and a person, an API establishes communication channels between software applications.

API Gateway

An API Gateway serves as a single entry point for clients to access various microservices or backend systems. It acts as a reverse proxy, routing requests from clients to the appropriate services and aggregating their responses.

API Management

API Management is like the brains behind smooth communication between different software applications. It strategically handles the creation, deployment, security, and scalability of APIs, acting as a well-organized overseer.

Application Connector

An Application Connector facilitates seamless data exchange and workflow automation between applications and iPaaS platforms. It optimizes operational efficiency, enhances collaboration, and fosters innovation within digital ecosystems.

Application Integration

Application Integration refers to the process of connecting and coordinating different software applications to work together seamlessly. It involves the exchange of data between these applications, ensuring that they remain synchronized and share information effectively.

Asynchronous Communication

Asynchronous communication refers to a communication method where the sender and receiver are not required to interact simultaneously. Instead, messages are sent and received independently, allowing participants to operate on their own schedules.


Business intelligence (BI) refers to the process of gathering, analyzing, and transforming raw data into actionable insights for informed decision-making within an organization. It encompasses a wide range of technologies, tools, and methodologies that aid in extracting meaningful information from various data sources, ultimately enabling companies to improve their operations, enhance performance, and gain a competitive edge in the market.

Big Data Architecture

Big data architecture is a fundamental framework that serves as the foundation for the design and implementation of robust big data systems. It encompasses both the theoretical principles and the physical components that enable the efficient handling and utilization of massive volumes of data. The primary objective of big data architecture is to facilitate the seamless flow of data through various stages, from ingestion to processing and analysis.

Business Process Automation (BPA)

Business Process Automation (BPA) utilizes technology to automate tasks and streamline operations, often with iPaaS solutions. Its aim is to boost efficiency by reducing manual effort and errors.

Cloud Integration

Cloud Integration seamlessly connects cloud-based applications, improving efficiency and collaboration. It offers flexibility with multiple platforms, fostering innovation. Additionally, it strengthens data security and compliance.


A customer relationship management (CRM) tool is an indispensable resource utilized by businesses to effectively cultivate, maintain, and expand their customer base. This invaluable software solution serves as a comprehensive platform that streamlines and documents every stage of a customer's interaction with a company. By storing and organizing vital customer information, a CRM system enables businesses to gain deeper insights into their customers' needs, preferences, and behaviors, ultimately facilitating the development of personalized and targeted strategies to enhance customer relationships.

Customer 360

Customer 360 is an essential concept in modern business strategies, aiming to provide a comprehensive and unified view of customers across all touchpoints. It serves as a valuable tool for organizations to gain deep insights into their customers' preferences, behavior, and interactions. By consolidating data from various sources, such as purchase history, billing information, service issues, social media presence, and channel preferences, Customer 360 offers a holistic understanding of each individual customer.

Data Encryption

Data encryption is a security measure that encodes data to safeguard it from unauthorized access. It transforms plaintext into ciphertext using cryptographic algorithms, rendering it unreadable without the decryption key.

Data Integration

In today's data-driven world, the abundance of information can often become overwhelming, making it challenging to extract meaningful insights. With data scattered across numerous sources, businesses and individuals alike struggle to sift through the vast amounts of data to uncover valuable patterns and trends. This is where data integration comes into play—a vital process that streamlines the collection and organization of data from diverse sources into a single centralized location.

Data Mapping

Data Mapping is a fundamental aspect of data integration, orchestrating the alignment of data elements across diverse systems. It ensures seamless compatibility and accurate transfer of data between various platforms and applications.

Data Quality Management

Data Quality Management encompasses processes and technologies aimed at ensuring the accuracy, completeness, and reliability of data. It involves activities such as data cleansing, validation, and enrichment to improve data integrity and usefulness.

Data Silos

Data silos refer to isolated pockets of data within an organization that are stored, managed, and utilized independently, without effective integration or sharing with other systems or departments. These silos can exist due to various factors such as organizational structure, disparate software systems, departmental autonomy, or legacy technologies.

Data Transformation

Data Transformation is the process of converting data from one format to another to meet the requirements of different systems or applications. This essential process ensures that data is compatible and usable across various platforms.

Data Warehouse

A data warehouse is a powerful and comprehensive repository of business data designed to support decision-making processes within an organization. It serves as a central hub where data from various sources, such as transactional systems, operational databases, external data providers, and other data streams, are collected, integrated, and stored in a structured and easily accessible format.

Dedicated Software Team

A dedicated software team refers to a group of individuals who work together on a full-time basis to develop, maintain, and support software applications or systems for a specific organization or client. This team typically consists of software engineers, designers, project managers, quality assurance specialists, and other professionals who collaborate to create high-quality software products that meet the client's or organization's requirements.

Digital Transformation

Launchpad's Digital Transformation is a smart upgrade leveraging advanced tech for increased efficiency. This includes optimizing operations through data integration and nearshore staff augmentation. The goal is not just internal improvement but an elevated experience for all involved—customers, employees, and partners. We actively engage and gather feedback, ensuring changes align with practical needs. It's like a trial period, testing features before full implementation.

Electronic Data Interchange (EDI)

Electronic Data Interchange (EDI) is a cutting-edge communication system that standardizes data exchange between different computer systems. It functions as a high-tech language, ensuring seamless communication through formats like EDIFACT and ANSI X12. EDI not only prioritizes speed but also places a strong emphasis on data security, adhering to regulatory standards such as HIPAA and GDPR.

Enterprise Automation

Enterprise Automation strategically deploys technology and software to optimize business processes, employing tools like robotic process automation (RPA) and artificial intelligence (AI). This approach minimizes manual intervention, enhancing productivity and fostering innovation. By leveraging technologies for tasks such as data entry and workflow management, organizations can allocate human resources more strategically.


Enterprise Resource Planning (ERP) is a sophisticated business management solution designed to optimize operational efficiency. Acting as a central hub, ERP seamlessly integrates finance, human resources, supply chain, and customer relations functions, streamlining processes and ensuring uniform data communication. This comprehensive approach empowers decision-makers with real-time insights, enhancing strategic planning and forecasting capabilities.


Extract Transform Load (ETL) is a crucial process in the realm of data management and analytics. It encompasses a series of steps involved in extracting, transforming, and loading data from various sources into a database or data warehouse. ETL enables organizations to integrate, consolidate, and analyze data from disparate sources, thereby facilitating informed decision-making and generating valuable insights.

Event-Driven Architecture (EDA)

Event-Driven Architecture (EDA) is an architectural pattern in which applications respond to events or messages, typically facilitated by Integration Platform as a Service (iPaaS) for real-time data integration.


Imports play a crucial role in regulating the flow of data into destination applications. They are responsible for managing the process of adding, updating, uploading, or deleting files or records based on the system's configuration. By leveraging imports, organizations can seamlessly integrate external data sources with their existing applications and systems, ensuring a smooth and efficient data management process.

Industry 4.0

Industry 4.0 represents a transformative shift in the manufacturing sector, revolutionizing the way companies produce, enhance, and distribute their products. With the advent of this fourth industrial revolution, manufacturers are swiftly embracing advanced technologies such as the Internet of Things (IoT), cloud computing and analytics, as well as artificial intelligence (AI) and machine learning to optimize their production processes and overall operations.

Integration Adapter

An Integration Adapter serves as a specialized component within an integration architecture, facilitating seamless communication between disparate systems. It acts as a bridge, translating data formats, protocols, and interfaces to ensure compatibility.

Integration Broker

An Integration Broker serves as a centralized platform that facilitates seamless communication and data exchange between disparate systems or applications. It acts as an intermediary, enabling integration between various technologies and protocols.

Integration Endpoint

An Integration Endpoint refers to a designated point of communication in an integration architecture, where data is exchanged between systems or applications. It serves as the interface through which information flows into or out of a system.

Integration Flow

Integration Flow structures steps to integrate data across applications via iPaaS, orchestrating seamless communication. iPaaS tools enable this process by connecting applications and managing data exchange.

Integration Hub

An Integration Hub serves as a central platform within Integration Platform as a Service (iPaaS), overseeing and coordinating data integration processes across multiple applications. It facilitates communication between disparate systems.

Integration Lifecycle

The Integration Lifecycle encompasses the stages in developing, deploying, and managing integrations between systems or applications. Initially, the Planning phase identifies requirements and defines objectives.

Integration Pattern

An Integration Pattern provides structured solutions for integration challenges such as data synchronization, message routing, and event processing. Embracing these patterns guides organizations through complex data flows.

Integration Pattern Library

An Integration Pattern Library is a repository of reusable design solutions for common integration challenges. It comprises a collection of documented patterns, best practices, and implementation guidelines.

Integration Platform

An Integration Platform is a centralized technology infrastructure that facilitates seamless communication and data exchange between disparate systems or applications. It serves as a unifying framework, streamlining integration efforts.

Integration Process

An Integration Process refers to the systematic sequence of steps involved in connecting and synchronizing data between disparate systems or applications. It encompasses various stages, including data extraction, transformation, and loading (ETL).

Integration Strategy

Integration Strategy outlines how systems, applications, and technologies are interconnected within an organization. It encompasses methods, tools, and protocols for seamless communication and data exchange across platforms.


iPaaS, short for Integration Platform as a Service, is a cutting-edge platform that revolutionizes the way applications are integrated within an organization. Its primary objective is to streamline and standardize the integration process, ultimately making it simpler to automate business processes and facilitate the seamless sharing of data across various applications. By incorporating iPaaS solutions like Paasport at Launchpad, businesses that are experiencing growth can effectively eliminate manual processes, decrease reliance on cumbersome spreadsheets and email, and significantly enhance visibility, speed, and accuracy throughout their entire organizational structure.

iPaaS Architecture

iPaaS Architecture refers to the design and structure of Integration Platform as a Service (iPaaS) solutions. These architectures encompass components facilitating data integration, workflow automation, and application connectivity.

iPaaS Connector

An iPaaS Connector is a software component facilitating seamless integration between applications and Integration Platform as a Service (iPaaS) platforms. It acts as a bridge, enabling efficient data exchange and workflow automation.

iPaaS Dashboard

An iPaaS Dashboard provides a centralized interface for managing integration processes within an Integration Platform as a Service (iPaaS) environment. This dashboard offers a complete view of integration workflows, including data mapping and more.

iPaaS Deployment

iPaaS Deployment refers to the process of implementing Integration Platform as a Service solutions within an organization's infrastructure. This deployment typically involves several stages, starting with planning and assessment of integration needs.

iPaaS Governance

iPaaS Governance encompasses policies, procedures, and controls governing the usage and management of Integration Platform as a Service (iPaaS) solutions within an organization. It ensures alignment with strategic objectives.

iPaaS Marketplace

The iPaaS Marketplace is a digital platform where users can discover, evaluate, and procure integration solutions offered by various vendors. It serves as a centralized hub for accessing pre-built connectors, templates, and workflows.

iPaaS Migration

iPaaS Migration refers to the process of transitioning an organization's integration infrastructure to an Integration Platform as a Service (iPaaS) solution.

iPaaS Monitoring

iPaaS Monitoring involves overseeing the performance and health of Integration Platform as a Service (iPaaS) solutions. It encompasses monitoring various aspects such as data flows, system resources, and connectivity to ensure smooth operation.

iPaaS Pricing Model

The iPaaS pricing model refers to the structure by which Integration Platform as a Service (iPaaS) providers charge for their services. Typically, iPaaS pricing is based on several factors, including usage volume, features, and additional services.

iPaaS Scalability

iPaaS scalability refers to the ability of Integration Platform as a Service (iPaaS) solutions to handle increasing data volumes, user loads, and complexity without losing performance or reliability.

iPaaS Security

iPaaS Security entails measures and protocols to safeguard data and applications within Integration Platform as a Service (iPaaS) environments. These security practices include authentication, encryption, and access control.

iPaaS Vendor

An iPaaS vendor refers to a provider of Integration Platform as a Service solutions, offering tools and services for cloud-based data integration and workflow automation.

iPaaS Workflow

iPaaS Workflow refers to the orchestrated sequence of tasks within an Integration Platform as a Service (iPaaS) environment. It encompasses the automation of data integration, transformation, and routing processes to streamline business workflows.

Legacy System Integration

Legacy System Integration involves connecting and modernizing older, often outdated, systems with newer technologies and applications. This process enables seamless communication and data exchange between legacy systems and modern IT infrastructure.

Master Data Management (MDM)

Master Data Management (MDM) is the systematic process of creating and maintaining a singular, comprehensive perspective of essential data entities, such as customers or products, across an organization's infrastructure.

Message Queue

A Message Queue is a middleware component that facilitates communication between distributed systems by enabling asynchronous message passing. It acts as a buffer, storing messages from senders until they are consumed by receivers.

Metadata Management

Metadata Management involves the systematic organization and administration of metadata, which provides essential context and information about data assets. This process includes capturing, storing, and managing metadata.


Middleware serves as a crucial bridge between systems or applications, facilitating seamless communication and data exchange. It acts as intermediary software, enabling interoperability across diverse technological environments.

Nearshore Development Team

A nearshore development team refers to a group of software development professionals who are located in a country that is geographically close to the client's country. Nearshore development typically involves outsourcing software development tasks to a neighboring country with similar time zones and cultural similarities, as opposed to offshoring to a country that is geographically distant.

Nearshore Staff Augmentation

Nearshore staff augmentation refers to the practice of augmenting or extending a company's in-house team with external software development professionals who are located in a neighboring country or region that shares similar time zones and cultural similarities. It involves hiring remote software development resources on a temporary or project-based basis to work as an integrated part of the in-house team, with the goal of leveraging their expertise, skills, and resources to support the client's software development initiatives.


OAuth is an open standard for authorization, allowing users to grant third-party applications limited access to their resources without sharing passwords. It enables secure API authorization workflows by providing delegated access tokens.

Order Fulfillment

Order fulfillment is a comprehensive process that encapsulates the entire journey, starting from the moment a sale is made and extending until the product or service is successfully delivered to the customer. It encompasses a range of activities and tasks that are crucial for ensuring a seamless and satisfactory experience for both the buyer and the seller.

Process Orchestration

Process Orchestration involves coordinating and automating business processes across systems and applications. It encompasses workflow management, integration, and monitoring to ensure seamless operations.

Quote to Cash

The Quote-to-Cash (Q2C) process is an integral component of the sales cycle that plays a crucial role in generating revenue for an organization. It encompasses a series of interconnected steps aimed at streamlining quoting, contracting, and ordering activities to enhance operational efficiency and provide better visibility, ultimately leading to improved business outcomes.

Real-Time Data Streaming

Real-Time Data Streaming entails the continuous transmission of data with minimal latency, enabling immediate processing and analysis for timely decision-making. This technology involves the rapid transfer of data packets over a network.

Real-Time Integration

Real-Time Integration enables immediate or near-immediate data sharing and decision-making by integrating data as soon as it is created or updated. This integration process ensures that information is available in real-time.


A RESTful API, rooted in Representational State Transfer (REST), is pivotal in web services and integrations for its standardized approach. RESTful APIs ensure architectural simplicity and flexibility.


Software as a Service (SaaS) is a cloud computing model that has revolutionized the way businesses access and utilize software applications. It is an innovative software delivery method where instead of purchasing and installing software on individual computers or servers, businesses can subscribe to an online service that provides access to the software over the internet.

Service Level Agreement (SLA)

A Service Level Agreement (SLA) outlines the agreed-upon terms between a service provider and a client, delineating the quality and scope of services rendered. It typically includes metrics such as response times and uptime guarantees.

Service-Oriented Architecture (SOA)

Service-Oriented Architecture (SOA) is a design approach where software components communicate with each other over a network. In SOA, services are designed to perform functions and can be accessed and used independently by other services.

Single Sign-On (SSO)

Single Sign-On (SSO) is an authentication process that allows users to access multiple applications or systems with a single set of login credentials. With SSO, users log in once and gain access to all authorized resources.

Software Development Outsourcing

Software development outsourcing refers to the practice of contracting and delegating software development tasks or projects to external service providers or vendors, typically located in a different country or region, with the goal of leveraging their expertise, resources, and cost advantages.

Software Development Services

Software development services refer to a set of activities provided by a company or an individual to design, develop, and maintain software applications or systems for clients or organizations. These services can range from creating custom software solutions to modifying and upgrading existing software applications.

Supply Chain 4.0

Supply Chain 4.0 is a cutting-edge digital transformation strategy that builds upon the foundations of Industry 4.0. With its integration of advanced data gathering technologies and supply chain digitization, Supply Chain 4.0 represents a paradigm shift in how businesses manage their supply chain operations. It not only embraces technological advancements but also leverages a non-linear supply chain approach, providing numerous advantages through an end-to-end, insight-driven model.

Synchronous Communication

Synchronous communication refers to a real-time exchange of information where parties interact simultaneously. In this mode, participants engage in immediate dialogue, responding promptly to messages or events.

User Acceptance Testing

User Acceptance Testing (UAT) is a crucial step in developing software. It's the phase where we make sure that the software we've built matches what the business needs. This happens after the development but before the software goes live, and it's the last check to confirm that everything meets the goals of the organization.


A Webhook is a mechanism that allows applications to communicate in real-time by sending HTTP POST requests when specific events occur. It serves as a callback or notification mechanism, enabling seamless integration and automation of processes.